Beauty businesses have an advantage others envy: the work is visible. Perfect brows, clean nails, the right colour — customers decide on sight. The problem is that work is buried in an IG feed that scrolls away. This is about giving brow & lash studios, nail salons and hair salons a website that turns the portfolio into a 24-hour salesperson.
1. Where IG alone falls short
IG shows new work to people who already follow you. It loses on the thing that matters most: people who don't know you yet. Someone wanting their first brow tattoo doesn't open IG — they Google "brow tattoo near me", where your IG almost never appears. Your website stands there instead, then feeds visitors into your IG.
2. A web portfolio vs a feed
In a feed, your best work sits between promo posts and memes, and new customers must dig. On a website you curate like a professional: categories per service (3D/6D brows, gel/extension nails, colour/perm), before-and-after pairs, best work first. Customers see what you choose — not what an algorithm serves.
💡 Website and IG aren't rivals — the site catches new customers from Google and sends them to follow you; IG keeps existing customers coming back.
3. What a beauty website needs
- A categorised gallery — the right work in two clicks
- Before/after photos — the #1 closer for brows and lashes
- Clear per-service pricing
- Artist profiles + certificates — people choose the artist, not just the shop
- Real reviews
- Easy LINE booking
- IG integration
4. Work on faces: trust before price
A botched brow lives on someone's face for years, so customers happily pay more for a studio that looks professional — and that's judged before they ever arrive. A clean site with standards, certificates and reviews lets you charge what your skill deserves instead of fighting price wars with page-only shops. See brow & lash, nails, salons — or packages from 8,000 THB.
FAQ
Is a website worth it for a one-artist studio?
Especially — a solo artist is a personal brand, and a website makes your name findable and professional beyond your shop size.
We have 10k IG followers — still need a site?
Followers already know you. A website catches new customers searching Google — a separate group entirely.
Can we update the portfolio ourselves?
Yes — every site includes an easy way to add work, or an automatic IG feed.
Want your work selling for you every day?
We design beauty-business websites where the portfolio speaks at full volume. Free consultation.
Talk to us — free →