What Should a Clinic Website Include? A 10-Point Checklist from Clinic-Website Specialists

Patients choose clinics the same way everywhere: search, read, compare, then message. The question is whether they find you — and whether what they find makes them feel safe. This is the checklist we use when we design aesthetic clinic websites and every other clinic type.

1. Trust is the real product

Patients aren't buying a treatment — they're buying confidence that your standards are real. A professional website is the first piece of evidence they see, long before they walk in. A Facebook page can't do this job: every page looks the same, so patients comparing three clinics can't tell who is serious.

2. The 10-point clinic website checklist

• Doctor profiles + credentials — the most-visited page on any clinic site
• A separate page for every treatment
• Prices or price ranges — clinics that publish prices get better-qualified enquiries
• Real before/after photos (with consent)
• Real patient reviews
• Floating LINE / call buttons on every page
• Map, hours, parking
• Fast on mobile
• FAQ built from real chat questions
• Forms designed with personal-data care (PDPA)

3. One page per treatment — the trick most clinics miss

Patients search for what they want done: "filler price", "melasma laser". Every treatment with its own page is another door for patients to find you. A clinic with 30 treatments on a one-page site has closed 29 doors. That's why our packages scale by pages.

4. Real case: a 470-page clinic site on page 1

Peace Clinic, an aesthetic clinic we designed, runs this playbook in full — a page per treatment, three languages, 470+ pages. It now ranks on Google page 1 for 100+ keywords, from popular treatments to specialist terms like Picosure and Sylfirm (real results, Sep 2026 — rankings can change; we never guarantee positions). See it on our work page, or send us your current site for a free audit. We cover every clinic type: dental, dermatology, pediatric and veterinary.

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