There isn't one "right" way to get a website — there are four, and the best choice depends on your budget, timeline and how much you want to be involved. Here's an honest comparison.
1. Do it yourself (฿0–5,000)
Best for: testing an idea on a tiny budget.
Pros: cheapest, full control, no waiting.
Cons: eats your time, templates look generic, and results depend on your own skill. Great to start, limiting as you grow.
2. Hire a freelancer (฿10,000–50,000/project)
Best for: small businesses wanting a custom look without agency prices.
Pros: affordable, flexible, often faster.
Cons: quality varies a lot, one person can go quiet, and ongoing support isn't guaranteed. Check their portfolio and response speed.
3. Employ in-house (฿25,000–50,000/month)
Best for: companies that need constant web work.
Pros: always available, deeply understands your brand.
Cons: a full salary only makes sense with continuous work — overkill for one website.
4. Studio / agency (tens of thousands to hundreds of thousands)
Best for: brands that want it done properly and reliably.
Pros: design + code + SEO + support in one team, dependable delivery, clear process.
Cons: higher cost. A big agency can be pricey and slower; a lean studio gives you agency quality with freelancer-level flexibility.
How to choose
Whatever route you pick, a good web partner should:
- Reply fast — slow replies before you pay usually mean slow replies after.
- Deliver on time — ask about timelines and see if they hit them.
- Be easy to talk to — and offer real support after launch.
💡 Pann Studio sits in the sweet spot — a lean studio: custom, fully custom work with a real person who replies fast and supports you after launch, without big-agency overhead.
Still weighing the spend? See our full cost breakdown and custom vs template.
Frequently asked questions
Is a freelancer or a studio better?
A freelancer is cheaper and fine for simple sites; a studio is more reliable for support and larger projects. A lean studio blends both.
Can I start DIY and upgrade later?
Yes — many businesses start on a builder, then move to a custom site once enquiries grow and the limits show.
What matters most when hiring?
Response speed, on-time delivery, a portfolio you like, and clear after-launch support — more than price alone.
Want agency quality without agency overhead?
We're a lean studio — custom, fully custom, and quick to reply. Free consult, quote within 24 hours.
Talk to us — free →