Peace Clinic opened into a market where competitors already had five-figure Facebook followings. We didn't try to win with a prettier website — we won by giving every single thing a patient might search its own page. Here is the whole structure, opened up.
Counted from peaceclinicth.com/sitemap.xml at the most recent check.
This is the only reason 472 pages is structure rather than bloat.
Someone who wants filler types “filler”. They don't type the name of a clinic they've never heard of. The page that answers that query is the page they find.
Ten treatments on one page and Google can't tell what it's about. Ten separate pages means ten doors people can walk through.
Clinics launch new programmes every quarter. With the structure planned properly, a new page slots in without touching the design.
The laser page links to the pigmentation page, which links back to the skin page. That web of links says this clinic knows the whole field, not just one page trying to cover everything.
Every page is an asset that keeps working. Ads stop working the day you stop paying.
Opened up, in case you want to estimate what your own clinic needs.
An aesthetic clinic has to walk two lines at once — credible as medicine, beautiful enough that people want to walk in. We built the palette from deep berry against cream and tan: warm and feminine without tipping into sweet.
Each page is a separate door opened by a separate query. We wired them to each other so Google reads the clinic as an authority across the whole category.
Whether or not you ever hire us.
There's no fixed number — count the things patients actually search for. A clinic with 10 treatments needs at least 10 treatment pages. Peace Clinic genuinely offers that many services, which is how it grew to 116 treatment pages and 472 pages in total across three languages.
Patients don't search “aesthetic clinic” — they search the treatment they want: filler, thread lift, pigmentation laser. One page answers one query well. Cram ten treatments onto one page and Google can't tell what that page is for.
Not if every language gets its own URL and complete hreflang tags. This site runs 238 Thai pages, 117 English and 117 Burmese, each declaring hreflang back to its siblings, so Google serves the right language to the right searcher.
It depends on real page count and number of languages. A build at this scale is six figures in baht. A typical clinic starting with 10–20 treatment pages begins at our 20,000 THB multi-page package and expands later.
No. Start with the 5–10 treatments that earn the most, then add pages one at a time. A structure planned properly on day one absorbs unlimited new pages without breaking the design.
You don't start at 472 pages — you start with the 5–10 treatments that earn the most, then grow without limit.
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