A small studio that hand-builds every project itself

Pann Studio isn’t a web factory — we’re a small studio where a senior hand-builds every project, never handed to interns, working with businesses that judge a website by how it looks — and expect to be found on Google.

Our Story
Our story

Not a web person who learned your industry — someone from your industry who can build

We wrote our first website more than twenty years ago, while still at university and taking on freelance web jobs — back when every line had to be written by hand, with none of today's tools.

We didn't go on to become career web people. We went and worked inside real service businesses instead — beauty, medical, wellness, restaurants and property — for over 15 years. Which means we've been the ones answering the messages: how much is it, where do I park, what time do you open. We've watched businesses spend millions on their space, then lose people the moment they looked it up online. And we've hired web people who needed the business explained to them from scratch, because they'd never worked in it.

Now that the tools let us work faster and in far more detail than before, we've come back to building websites full-time — this time with something most web shops don't have: years spent standing where the client stands.

So we don't open with "how many pages do you want?" We open with "how do your customers actually decide?"

Itsara Chaiyoorawat, founder of Pann Studio
Itsara Chaiyoorawat
Founder of Pann Studio
How we work

We look at a site from three angles

Most sites are designed from one angle — the builder's. We start from the other two.

01

As the owner of this business

If this shop were ours, what would we lead with? What must a customer see in the first ten seconds, and what would nobody care about? We can answer because we spent 15 years running real businesses — clinics, beauty, wellness, restaurants, property and corporate work.

02

As the customer about to pay

If we were the one looking for this shop, what would we want to know first? Where is the price, are the reviews real, how do we book, how do we get there? Then we order the page the way people actually decide — not the way owners like to talk.

03

As the people building it

Only once we know what to say and in what order do we start building — SEO structure from the first line, every button within thumb reach, and fast on mobile data.

These three angles are why our sites do not look like templates — a template only has the third one.

How we work

Simple and transparent

Fixed price and a scope agreed on day one, all source files handed over, no hidden costs and no lock-in — and you always know where the project stands.

01

Free Consult

We discuss your needs, audience and preferred style, then propose a direction and price.

02

Design

We design the look first and refine it within your package's revision rounds until you're happy.

03

Build

We code the real site, add content and SEO, and connect LINE/social.

04

Launch & Care

Go live, hand over source files, show you how to use it, and support per your package.

Ready to have customers reach out to you?

Free consult, clear quote within 24 hours. Tell us about your business and we'll propose a direction.

Start a project → View pricing